You want reliable diligence, but traditional market research is slow and generic.
High-quality diligence delivered in days, not weeks
Real prospect conversations, not third-party data or surveys
Qualitative insights with quantitative discipline
Hiring the Keystone team is the fastest way to unlock actionable insights and accelerate decision-making.
Our Unique Process
We transform raw prospect conversations into structured data that answers your most critical diligence questions.
1. Define the Hypotheses
We align with your team on what matters most — retention risk, pricing leverage, competitive moat, or market fit.
2. Conduct First-Hand Prospect Conversations
Our team has live conversations with prospects in your target market to gather nuanced and unbiased feedback.
3. Deliver an Actionable Diligence Report
Receive a decision-ready summary with clear takeaways and investment implications — designed to plug directly into your investment committee memo or model.
Clarity you can act on, delivered in time for your deal.
Not just data — direction.
Our reports translate prospect feedback into clear implications for valuation, retention, and growth.
Not surveys — conversations.
We go beyond form responses, capturing the nuance behind customer behavior and product stickiness.
Not research — readiness.
Insights are formatted for investment decisions, not academic analysis.
Not generic — software-specific.
Every engagement is structured around SaaS metrics, user dynamics, and market reality
